Privacy Policy

Effective Date: 30 September 2025

1. Introduction

Tweed.AI is a trading name of Behavioural Finance Ltd, registered in Scotland (Company No. SC643760) with its registered address at Verdant, 2 Redheughs Rigg, Edinburgh, Scotland, EH12 9DQ.

We are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This policy explains what personal data we collect from you, or that you provide to us, through our website (our “Site”), how it will be processed, and your rights in relation to your personal data.

2. What Information We Collect

We may collect and process the following data about you:

  • Information you give us directly:
    • When you contact us vis the website or send us an email via the website, we will collect your email address and other personal data you include  such as your name, job title, company name and contact number.
  • Information we collect automatically:
    • Technical Information: Like most websites, we may automatically collect technical information, including your Internet Protocol (IP) address, browser type and version, time zone setting, and operating system.
    • Usage Information: We may collect information about your visit, including how you use our Site.

3. How We Use Your Information and Our Legal Basis for Doing So

We use the information we collect in the following ways and under the following legal bases as defined by UK GDPR:

Purpose of Processing

Information Used

Legal Basis for Processing

To respond to your direct request for contact.

Email address and any other data you provide to us

Legitimate Interests: It is in our legitimate interest to respond to individuals who have contacted us for information about our services.

To add you to our marketing list and send you marketing communications.

Email address.

Consent: We will only do this where you have explicitly requested to be added to our marketing list by submitting your email for this purpose.

You can unsubscribe from our marketing list at any time.

To administer and improve our Site and for internal operations.

Technical and Usage Information.

Legitimate Interests: It is in our legitimate interest to ensure our Site is running effectively and to improve the user experience.

To comply with our legal and regulatory obligations.

Any relevant personal data.

Legal Obligation: To comply with applicable laws and regulations.

4. Data Sharing and Third Parties

We will not sell your personal data to third parties.

We may share your information with selected third parties who provide services to us, including:

  • Email Marketing Service Providers: To manage our marketing communications list and send emails on our behalf.
  • IT and System Administration Service Providers: To host and maintain our website and IT systems.
  • Professional Advisers: Including lawyers, bankers, auditors, and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance, and accounting services.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.

5. International Data Transfers

Some of our external third-party providers may be based outside the United Kingdom (UK). In such cases, the processing of your personal data would involve a transfer of data outside the UK.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

  • The transfer is to a country that has been deemed to provide an adequate level of protection for personal data by the UK Government.
  • We use specific contracts approved for use in the UK which give personal data the same protection it has in the UK (such as the International Data Transfer Agreement or Addendum).

6. Data Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorised way, altered, or disclosed. Access to your personal data is limited to those employees and third parties who have a business need to know.

7. Data Retention

We will only retain your personal data for as long as is necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

  • If you have consented to receive marketing communications, we will keep your email address for this purpose until you withdraw your consent.
  • If you have contacted us with an enquiry, we will keep your data for a reasonable period to manage our relationship with you.

8. Your Data Protection Rights

Under UK data protection law, you have rights including:

  • Your right of access: You have the right to ask us for copies of your personal information.
  • Your right to rectification: You have the right to ask us to rectify personal information you think is inaccurate.
  • Your right to erasure: You have the right to ask us to erase your personal information in certain circumstances.
  • Your right to restriction of processing: You have the right to ask us to restrict the processing of your personal information in certain circumstances.
  • Your right to object to processing: You have the right to object to the processing of your personal information in certain circumstances (e.g., for direct marketing).
  • Your right to data portability: You have the right to ask that we transfer the personal information you gave us to another organisation, or to you, in certain circumstances.
  • Your right to withdraw consent: Where we are relying on consent to process your personal data (e.g., for marketing), you have the right to withdraw that consent at any time. You can do this by clicking the “unsubscribe” link in any marketing email or by contacting us directly.

To exercise any of these rights, please contact us at [email protected]

9. Cookies

Our website does not use cookies to distinguish you from other users. See our Cookie Policy for more details.

10. Changes to This Privacy Policy

We keep our privacy policy under regular review. Any changes we make to this policy in the future will be posted on this page. Please check back frequently to see any updates or changes.