At Behavioural Finance Ltd (“we”, “our”, “us”), we are committed to protecting the privacy and security of our website visitors. This Cookie Policy explains how we use cookies and similar technologies via the CookieYes / Cookie Consent WordPress plugin, how you can manage or withdraw consent, and how this aligns with GDPR/UK-GDPR/PECR. By using our website, you consent to the placement of cookies other than strictly necessary ones in accordance with this policy unless and until you withhold or withdraw consent.
What are cookies
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. They are used to make websites work more efficiently, remember preferences, and provide analytics and advertising functions.
How our CookieYes plugin handles cookies and consent
We use the CookieYes / Cookie Consent plugin to present a consent banner that allows you to accept or reject non-essential cookies. Until you give consent, non-essential cookies (e.g., analytics and marketing) are blocked and only strictly necessary cookies load.
You can revisit and modify your preferences at any time via the “Cookie Settings” or “Manage Cookies” link. The plugin logs and stores your consent choice so it is respected on subsequent visits. The plugin may set a cookie (e.g., “cookieyes-consent”) solely to remember your settings and it does not collect personal data.
Categories of cookies we use
Strictly necessary cookies: Essential for site operation such as login, session state, and security. No consent required.
Analytics/Performance cookies: Gather usage statistics like page views and visitor flow. Consent required.
Marketing/Advertising cookies: Personalise content/ads and track users across sites. Consent required.
Functional/Preference cookies: Remember choices like language or display settings. Consent may be required depending on implementation.
Legal basis
For strictly necessary cookies, the legal basis is legitimate interests or necessity to provide the service. For analytics, marketing, and certain functional cookies, the legal basis is your consent and such cookies will only be set after you opt in.
Managing your choices
On first visit you will see a banner with options such as “Accept All,” “Reject All,” or “Manage Preferences.” If you choose “Manage Preferences,” you can enable or disable specific categories.
You can change or withdraw consent at any time via the “Cookie Settings” or “Manage Cookies” link (typically in the footer or a floating button). Rejecting non-essential cookies keeps them blocked and no new non-essential cookies will be set. Blocking cookies may affect some site functionality.
Third-party cookies
Some cookies are set by third parties (e.g., Google Analytics, social media widgets, ad networks) which may process data under their own policies. We do not control those cookies, but they are blocked by default until you opt in. Where available we provide links to those third-party privacy/cookie notices.
Retention/expiry
Each cookie has its own lifetime (session or persistent). We clear or renew cookies upon expiry. If you withdraw consent, previously set non-essential cookies will be removed or disabled where feasible.
Updates
We may update this policy to reflect changes in law, technology, or our practices. We will amend the “Effective Date” and may provide additional notice for significant changes.
Contact
If you have questions about our use of cookies, consent, or this policy, contact [email protected]